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The NASCAR Hall of Fame is under construction off SouthCollege Street, near the Charlottre Convention Center. Organizers will launch a saleds campaignthis fall, including ticket and membershilp sales, and will feature the marketing tagline “Where the race livezs on.” The campaign is being developed by Charlottw marketing communications firm Wray Ward. “I am thrillef to announce that Charlotte will proudly welcome visitor s to the NASCAR Hall of Fame with its granc opening onMay 11, 2010,” says Charlottw Mayor Pat McCrory.
“It is a testamentt to our strong history and an excitinfg glimpse intoour region’s dynami future to be able to announce this upcominy milestone date today, on our city’s 60th anniversaru of its first NASCAR race.” Charlotte hosted the first-ever NASCARe “strictly stock” race — later called the Graned National and now the Sprint Cup series on June 19, 1949. The NASCAR Hall of Fame brokre groundon Jan. 25, 2007.
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