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Terms of the deal were not Admira analyzes demographic data on viewers to generate more targetede TV ads and also adds automatiomn to thebuying process. The two companies testee the system, using Admira with the NBC Local Mediaa group in March to buy and sell local televisio ads inLos "Our initial test of the system in L.A. is off to a greatf start. Admira provides us with the potentia to help attract an entirely new segmeny of advertisers to the local particularly small and midsize businessesx that might not otherwise be able to buy localp televisionstation advertising, which is a huge leap Frank Comerford, president of platform development and commercial operations for NBC Local Media, said in a statement.
The full partnershipp is set to begin inthe fall. The two gianta are more known through their linkthroughb MSNBC.
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