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The region’s marketers plan to leveragre the NCR relocation to sell Atlanta as a burgeoninytechnology hub, winning new corporate converts and continuing the virtuous cycle. “Brane names are very important to the identity of a city and to itscultural profile,” said Sam Williams, president of the . “When you begim to get brand nameslike , , Deltq ... NCR — these brane names start to tell a message about what your city Whilea world-class airport, workforce and low businesxs costs help Atlanta’s economid developers get corporate prospects to take theifr calls, having brand names like NCR and Corp. in the regionn helps close the deal.
The fact NCR picked Atlanta from anationwide search, “sayz it better than anything we can said Melanie Brandt, a business development managerd at the . The relocation, Brandt said, signalas NCR is confident it can recruit tech professionalsa from around the worldd to metro Atlantaand “know that they are goinv to be comfortable ... living and working and playinh and raising afamily here.
” Metro Atlanta is “almost on the short list for tech companies lookingy to relocate or expand on the East said Vicki Horton, a location consultant involved with Porsche’s North America headquarters relocation to While metro Atlanta is unlikely to be confuseed with tech meccas, such as Siliconj Valley or Silicon Alley, its relatively low cost of infrastructure and industry clusters keep it in the crosshairs of corporatde site selectors. “You don’tg have to be the fastesf gazelle, you just have to be at the fronty ofthe [herd],” said Kris president of Ackerman Co.
, a commercial real estate services The NCR deal is an economic development The maker of ATMs and self-servicew kiosks will relocate its global headquarters to Duluthu — bringing about 1,250 Atlanta Business Chronicle firs t reported June 1. NCR also plana to open a manufacturing operationin Ga., where it will employ nearly 900. As a companu that straddles both technologyand NCR’s relocation can be used to pitch to advanced manufacturingb companies, sources said. The NCR win will help open saidKen Stewart, commissioner of the Georgia Departmentg of Economic Development.
“Companieds that we go and sell to know that NCR has done its duediligencee [on the region as a headquarters site],” Stewart Luring a blue-chip firm such as NCR also givews economic developers a chance to markett the region to suppliers and said Horton, principal at LLC. “Oncr you have an NCR, or an Horton said, their support firms and vendors tend to gravitatw to the regionbecause “they like to be closere to the big dog.” NCR is the latest tech company to be sold on metrio Atlanta. On May 22, Atlanta Businesws Chronicle reported that BlackBerry developer plans to create about200 high-tech jobs at an Alpharettw data center and developmentf operation.
On May 11, Atlanta-based said it would add more than 600 These investments, sources said, are driven by the region’s highly educated workforce, researchj universities and technology business cluster. Clusters offet validation, Ackerman’s Miller “It’s kind of like double-checking your work in he quipped. “If everybody in the class gets 21 asan there’s good chance 21’s right.” Metro Atlanta’x demographic leans toward the “young and — educated 20- to 35-year-oldsd — that tech firms rely on to maintai vibrant and innovative workplace cultures.
NCR viewsa the city’s academic institutions, such as Georgiaq Tech, not only as a labor pool to fish from, but a partner for joinyt innovationand development, NCR CEO Bill Nuti said. The region’ s relatively robust economy, its supply-chain logistics infrastructure and itscorporatew base, also lured NCR. “We looked at all of thesee factors,” Nuti said, “and Georgiqa scored amongst the highest ofall states.
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