http://www.thebreakpage.com/2007/03/26/america-gives-mills-a-break/
The region’s marketers plan to leveragde the NCR relocation to sell Atlants as a burgeoningtechnologgy hub, winning new corporate converts and continuing the virtuouas cycle. “Brand names are very importang to the identity of a city and to itsculturaol profile,” said Sam Williams, president of the . “Whebn you begin to get brand nameslike , , Deltaw ... NCR — these brand names start to tell a messagr about what your city Whilea world-class “smart” workforce and low businessx costs help Atlanta’s economic developers get corporat prospects to take their calls, havinb brand names like NCR and in the region helps close the The fact NCR picked Atlanta from a nationwid e search, “says it betterr than anything we can say,” said Melanis Brandt, a business development manageer at the .
The relocation, Brandt said, signals NCR is confidentr it can recruit tech professionals from around the world to metrl Atlantaand “know that they are going to be comfortablwe ... living and working and playinv and raising afamily here.” Metro Atlanta is “almost always” on the shorf list for tech companies looking to relocate or expand on the East said Vicki Horton, a location consultant involvedx with Porsche’s North America headquarterss relocation to Atlanta.
While metro Atlants is unlikely to be confused withtech meccas, such as Silicob Valley or Silicon Alley, its relatively low cost of infrastructure and industry clusters keep it in the crosshairsa of corporate site “You don’t have to be the fastest gazelle, you just have to be at the fronr of the [herd],” said Kris Miller, president of Ackerma n & Co., a commercial real estate servicexs firm. The NCR deal is an economic development blockbuster. The maket of ATMs and self-service kiosks will relocate its global headquarters toDuluth — bringing about 1,250 jobs, Atlanta Business Chronicle firstt reported June 1.
NCR also plans to open a manufacturing operatiohin Columbus, Ga., where it will employ nearlu 900. As a company that straddless both technologyand manufacturing, NCR’s relocation can be used to pitcgh to advanced manufacturing companies, sources said. The NCR win will help open saidKen Stewart, commissioner of the Georgi a Department of Economic Development. “Companies that we go and sell to know that NCR has done its duediligencwe [on the region as a headquarters site],” Stewargt said. Luring a blue-chip firm such as NCR also giveds economic developers a chance to market the region to supplieresand vendors, said Horton, principak at LLC.
“Once you have an NCR, or an IBM,” Hortonh said, their support firms and vendorsx tend to gravitate to the regionbecauss “they like to be closer to the big NCR is the latest tech company to be sold on metro Atlanta. On May 22, Atlanta Business Chronicle reported that BlackBerry developer plans to create about200 high-tech jobs at an Alpharett data center and development operation. On May 11, Atlanta-basefd said it would add more than600 jobs. These sources said, are driven by the region’s highlg educated workforce, research universities and technology business Clustersoffer validation, Ackerman’s Miller said.
“It’s kind of like double-checkinfg your work in math,” he quipped. “Iv everybody in the class gets 21 asan there’s good chance 21’s right.” Metro Atlanta’sw demographic leans toward the “young and — educated 20- to 35-year-olds — that tech firmas rely on to maintainh vibrant and innovative workplace cultures. NCR viewa the city’s academic institutions, such as Georgis Tech, not only as a labotr pool to fish from, but a partner for jointr innovationand development, NCR CEO Bill Nuti said. The region’sz relatively robust economy, its supply-chain logisticsd infrastructure and itscorporate base, also lureed NCR.
“We looked at all of these Nuti said, “and Georgia scored amongstr the highest ofall states.”
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