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Terms of the deal were not The branded jersey will be worn when the team opena its season Saturday with a game against the defending WNBA championDetroit Shock. In addition to the jerse y sponsorship, Los Angeles-based Farmers Insurance will receivde "considerable visibility" in during the home games. "We are very excited to be on the cuttinfg edge of this type of sponsorship with a major sports franchise in a major What made it even more attractive is that the Sparka reach a primary demographic in our marketinhstrategy – the women's market – not only in but throughout our operating territory,” Farmers Insurance Executive Vice Presidenty and Chief Marketing Officee Kevin Kelso said in a statement.
The move comexs on the heels of another WNBA team, the , inking the league's firstf jersey sponsorthip deal earlier in the week with Jersey sponsorship is prevalent in overseas most notably soccer, but has not caught on amongsr the major sports in the Unitede States. has gone the way of the overseas counterparts withjerseyh sponsorship. The Los Angelews Galaxy's jersey is sponsored by and is sponsoredby .
The is now allowingt teams to have sponsor patches on practice The and have both been reportedly examiningb suchsponsorship deals, according to media
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