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Austin, Texas-based Whole Foodw (NASDQ: WFMI) will work with the Non-GMO a nonprofit collaborativeof manufacturers, retailers, processors, farmers and others. The product verificatio program is the reportedlythe nation's first system designed to scientifically test whether a product has met a set of definedr standards for the presence of genetically engineereed or modified organisms. "From the moment GMOs were approved for use in the we recognized the needfor transparency, but theree was no definitive standard by which to evaluates or label products," said Margaret Wittenberg, Whole Foods Market global vice president of qualituy standards, in a statement.
"Atf last, shoppers concerned about foods made with geneticallty modified ingredients will be able to makeinformedr choices." According to the FDA, as much as 75 percent of processede food in the United Stateas may contain components from genetically modifiedx crops. Despite the abundance of productxs with geneticallymodified ingredients, a Pew Initiatived study on food and biotechnology shows that 59 percent of Americans are unfamiliafr with the issue of geneticall y modified ingredients in food.
While Federalk law requires organic produceras to comply withcertain non-GMO requirements identified in the USDA organicf standards, there is no standard for labeling GMOs in non-organic products. The PVP uses a process that combinesw on-site facility audits, document-based review and DNA testingv to measure compliance withthe standard. For a product to bear the seal it must undergoo a process through which any ingredient at high risk forgeneticf contamination--soy or corn, for example--has been showjn to meet the non-GMpO standard through avoidance practices and testing.
Once a product has been approved through the PVP it can be describe as being verified bythe Non-GMO Project and/ore labeled with the Non-GMiO Project's compliance seal. The first Whole Foods Market private label products to bear this seal are expectedf to be in stores beforew the end ofthe year. Whole Foods Marketr joins other grocers who are already partneredf withthe Non-GMO Project, includingv The Natural Grocery Co.
, The Big Carrog Natural Food Market and Good Earth Natural
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